Fast fashion, the phenomenon of trendy inexpensive clothing being produced at breakneck speed and often tossed after a season, has had a negative impact on both workers and the environment for years. In practise, this means that your friend has recommended that you take advantage of the current sale and buy five new shirts for $10 each during your next trip to the mall. These shirts are both cute and inexpensive, so if you end up getting tired of them by the following season or they get tattered due to poor quality, you won't have lost too much money. Being able to shop the latest trends from the comfort of your own home or on the go with apps like Instagram or at a vending machine at the airport.
Some modern companies are making efforts to alter this status quo by adopting greener production methods, improving the lives of their employees, and informing consumers about the importance of "conscious consumerism," or valuing quality over quantity. Keep reading for our carefully curated selection of eco-friendly clothing companies that prioritized these factors.
Gabriela Hearst
Gabriela Hearst, a renowned fashion designer, insists that each and every one of her creations serve a specific function. Her namesake line is a synthesis of her upbringing on a ranch in Uruguay and her present-day life in New York City, featuring tailored silhouettes crafted from natural fabrics like aloe-treated linen. From EON, a platform that tracks the history of products and makes it accessible via QR code, to Save The Children, a charity that aids children affected by global crises, Hearst frequently collaborates with organizations with a shared commitment to protecting the planet.
Eileen Fisher
Eileen Fisher, a prominent name in the world of fashion, has dedicated an entire division to environmental responsibility. Since its inception in 1997, the team has expanded its remit to include analysing the brand's impact on its employees' health, happiness, and financial security. The company cares about the environment, so they only use sustainable materials like wool and Lyocell in their products. It also actively seeks ways to reduce water usage during the manufacturing of new clothes and uses only certified dye processes. Eileen Fisher plays an equally important role in the circular economy by collecting and reselling gently used clothing as well as taking worn items to be repurposed into new fabric, pillows, and blankets.
Reformation
Reformation began in a modest Los Angeles vintage clothing shop. The company quickly expanded into manufacturing its own clothing, which features timeless silhouettes reminiscent of bygone eras and an emphasis on eco-friendliness. Reformation, unlike many fast fashion–focused brands, built its factory in Los Angeles to provide a safe and equitable workplace for its employees. In terms of environmental friendliness, Reformation is carbon neutral and provides customers with an internal lifecycle tool called RefScale to help them learn how much carbon dioxide (CO2), water, and trash they can avoid producing by choosing the brand over others.
Emilia George
Sustainable and luxurious maternity clothes by Emilia George. Products tend toward the businesslike, per CEO and founder Elle Wang's 2019 stated goal of filling a need for high-quality maternity businesswear. According to the company, the line's many recycled and OEKO-TEX certified (chemical- and additive-free) fabrics are ideal for pregnant women and new mothers because they prevent skin irritation and itchiness caused by contact with harsh dyes.
Everlane
Everlane is known for producing durable apparel, footwear, and accessories. The company claims it will achieve zero net carbon emissions by the year 2050, as outlined in the Paris Agreement. It has another goal of getting rid of all virgin plastic used in its production by the end of 2021. As of April 2021, 100% of its shipping bags are made from recycled plastic or FSC-certified paper, and 97% of its polyester and nylon clothing is made from certified recycled fibres. When it comes to ethics and the environment, you can rest assured knowing that Everlane is certified GOTS.
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